Top 10 Events
in the Coachella Valley
Table of Contents
1. BNP Paribas Open
The BNP Paribas Open is one of world’s premier professional tennis tournaments and is widely regarded as the “fifth grand slam.” The event attracts top-ranked international players, global media coverage, and hundreds of thousands of spectators to the Coachella Valley each spring.

ESTIMATED ECONOMIC IMPACT
$852M annually
ANNUAL ATTENDANCE
500,000+ people
LOCATION
Indian Wells Tennis Garden | Indian Wells, California
MEDIA CONTACT
Joe Weinberg, MVT Public Relations
2. Coachella Valley Music and Arts Festival
The Coachella Valley Music and Arts Festival is one of the most recognized music festivals in the world, featuring internationally acclaimed artists, large-scale art installations, and attendees from across the globe. This festival has become a defining cultural event for the Coachella Valley and a major driver of tourism, hospitality, and international media attention.

ESTIMATED ECONOMIC IMPACT
$403M annually
ANNUAL ATTENDANCE
250,000+ people
LOCATION
Empire Polo Club | Indio, California
MEDIA CONTACT
press@coachella.com
3. Stagecoach Music Festival
Stagecoach is California’s largest country music festival and one of the leading country music events in the United States. The festival attracts major recording artists, national media outlets and visitors from across the country for a multi-day celebration of country music and western culture.

ESTIMATED ECONOMIC IMPACT
$300M annually
ANNUAL ATTENDANCE
75,000+ people
LOCATION
Empire Polo Club | Indio, California
MEDIA CONTACT
press@goldenvoice.com
4. Modernism Week
Modernism Week is an internationally recognized celebration of mid-century modern architecture, art, interior design, and culture. Held annually throughout Palm Springs and neighboring cities, the event attracts architecture enthusiasts, designers, preservationists, and tourists from around the world.

ESTIMATED ECONOMIC IMPACT
$62M annually
ANNUAL ATTENDANCE
130,000+ people
LOCATION
Various locations throughout greater Palm Springs
MEDIA CONTACT
press@modernismweek.com
5. The American Express PGA Tournament
The American Express is a nationally televised PGA Tour event held annually in La Quinta and surrounding Coachella Valley communities. The tournament attracts professional golfers, celebrity participants, corporate sponsors, and spectators from across the country, generating significant tourism and media exposure for the region.

ESTIMATED ECONOMIC IMPACT
$30M annually
ANNUAL ATTENDANCE
60,000+ people
LOCATION
PGA West | La Quinta, California
MEDIA CONTACT
Pat McCabe, Executive Director
6. Palm Springs International Film Festival
The Palm Springs International Film Festival is one of the most respected film festivals in North America, drawing internationally recognized filmmakers, actors, industry professionals, and media outlets to the Coachella Valley each year. The event is especially known for its annual Film Awards Gala and strong connection to awards season.

ESTIMATED ECONOMIC IMPACT
$20M annually
ANNUAL ATTENDANCE
135,000+ people
LOCATION
Palm Springs Convention Center & Various Theaters | Palm Springs, California
TIMEFRAME
Held annually in January
PRODUCED BY
Palm Springs International Film Society
WEBSITE
https://www.psfilmfest.org
MEDIA CONTACT
info@psfilmfest.org
7. Greater Palm Springs Pride Festival
Greater Palm Springs Pride is one of the largest LGBTQ+ pride celebrations in Southern California, featuring a community parade, live entertainment, advocacy events, and cultural programming throughout Palm Springs. The festival draws thousands of attendees and highlights the region’s long-standing commitment to diversity and inclusion.

ESTIMATED ECONOMIC IMPACT
$15M annually
ANNUAL ATTENDANCE
200,000+ people
LOCATION
Downtown Palm Springs | Palm Springs, California
TIMEFRAME
Held annually in November
PRODUCED BY
Greater Palm Springs Pride
WEBSITE
https://www.pspride.org
MEDIA CONTACT
media@pspride.org
8. Fashion Week El Paseo
Fashion Week El Paseo is the Coachella Valley’s premier fashion event, showcasing nationally recognized designers while supporting luxury retail, tourism, hospitality, and entertainment industries.

ESTIMATED ECONOMIC IMPACT
$10M annually
ANNUAL ATTENDANCE
15,000+ people
LOCATION
The Gardens on El Paseo | Palm Desert, California
TIMEFRAME
Held annually in March
PRODUCED BY
Palm Springs Life
MEDIA CONTACT
events@palmspringslife.com
9. Riverside County Fair & National Date Festival
The Riverside County Fair & National Date Festival is a long-standing annual event celebrating the agricultural history and cultural heritage of the eastern Coachella Valley. Hosted in Indio, the festival features concerts, carnival attractions, livestock exhibitions, educational programming, and community events that attract visitors from across Southern California.

ESTIMATED ECONOMIC IMPACT
$10M annually
ANNUAL ATTENDANCE
250,000+ people
LOCATION
Riverside County Fairgrounds | Indio, California
TIMEFRAME
Held annually in February
PRODUCED BY
Riverside County Fairgrounds
WEBSITE
https://www.datefest.org
MEDIA CONTACT
info@datefest.org
10. Splash House
Splash House is a multi-venue music festival held across resort hotels in Palm Springs, featuring electronic music artists, poolside performances, and after-hours programming. The event attracts younger audiences and visitors from major metropolitan areas, contributing to tourism and hospitality activity during the summer season.

ESTIMATED ECONOMIC IMPACT
$8M annually
ANNUAL ATTENDANCE
10,000+ people
LOCATION
Various Resort Hotels | Palm Springs, California
TIMEFRAME
Held annually in June and August
PRODUCED BY
Splash House
WEBSITE
https://www.splashhouse.com
MEDIA CONTACT
press@splashhouse.com
