Top 10 Events

in the Coachella Valley

1. BNP Paribas Open

The BNP Paribas Open is one of world’s premier professional tennis tournaments and is widely regarded as the “fifth grand slam.” The event attracts top-ranked international players, global media coverage, and hundreds of thousands of spectators to the Coachella Valley each spring.

ESTIMATED ECONOMIC IMPACT
$852M annually

ANNUAL ATTENDANCE
500,000+ people

LOCATION
Indian Wells Tennis Garden | Indian Wells, California

TIMEFRAME
Held annually in March

PRODUCED BY
BNP Paribas Open

MEDIA CONTACT
Joe Weinberg, MVT Public Relations

2. Coachella Valley Music and Arts Festival

The Coachella Valley Music and Arts Festival is one of the most recognized music festivals in the world, featuring internationally acclaimed artists, large-scale art installations, and attendees from across the globe. This festival has become a defining cultural event for the Coachella Valley and a major driver of tourism, hospitality, and international media attention.

ESTIMATED ECONOMIC IMPACT
$403M annually

ANNUAL ATTENDANCE
250,000+ people

LOCATION
Empire Polo Club | Indio, California

TIMEFRAME
Held annually in April

PRODUCED BY
Goldenvoice

MEDIA CONTACT
press@coachella.com

3. Stagecoach Music Festival

Stagecoach is California’s largest country music festival and one of the leading country music events in the United States. The festival attracts major recording artists, national media outlets and visitors from across the country for a multi-day celebration of country music and western culture.

ESTIMATED ECONOMIC IMPACT
$300M annually

ANNUAL ATTENDANCE
75,000+ people

LOCATION
Empire Polo Club | Indio, California

TIMEFRAME
Held annually in April

PRODUCED BY
Golden Voice

MEDIA CONTACT
press@goldenvoice.com

4. Modernism Week

Modernism Week is an internationally recognized celebration of mid-century modern architecture, art, interior design, and culture. Held annually throughout Palm Springs and neighboring cities, the event attracts architecture enthusiasts, designers, preservationists, and tourists from around the world.

ESTIMATED ECONOMIC IMPACT
$62M annually

ANNUAL ATTENDANCE
130,000+ people

LOCATION
Various locations throughout greater Palm Springs

TIMEFRAME
Held annually in February

PRODUCED BY
Modernism Week

5. The American Express PGA Tournament

The American Express is a nationally televised PGA Tour event held annually in La Quinta and surrounding Coachella Valley communities. The tournament attracts professional golfers, celebrity participants, corporate sponsors, and spectators from across the country, generating significant tourism and media exposure for the region.

ESTIMATED ECONOMIC IMPACT
$30M annually

ANNUAL ATTENDANCE
60,000+ people

LOCATION
PGA West | La Quinta, California

TIMEFRAME
Held annually in January

PRODUCED BY
PGA Tour

MEDIA CONTACT
Pat McCabe, Executive Director

6. Palm Springs International Film Festival

The Palm Springs International Film Festival is one of the most respected film festivals in North America, drawing internationally recognized filmmakers, actors, industry professionals, and media outlets to the Coachella Valley each year. The event is especially known for its annual Film Awards Gala and strong connection to awards season.

ESTIMATED ECONOMIC IMPACT
$20M annually

ANNUAL ATTENDANCE
135,000+ people

LOCATION
Palm Springs Convention Center & Various Theaters | Palm Springs, California

TIMEFRAME
Held annually in January

PRODUCED BY
Palm Springs International Film Society

MEDIA CONTACT
info@psfilmfest.org

7. Greater Palm Springs Pride Festival

Greater Palm Springs Pride is one of the largest LGBTQ+ pride celebrations in Southern California, featuring a community parade, live entertainment, advocacy events, and cultural programming throughout Palm Springs. The festival draws thousands of attendees and highlights the region’s long-standing commitment to diversity and inclusion.

ESTIMATED ECONOMIC IMPACT
$15M annually

ANNUAL ATTENDANCE
200,000+ people

LOCATION
Downtown Palm Springs | Palm Springs, California

TIMEFRAME
Held annually in November

PRODUCED BY
Greater Palm Springs Pride

MEDIA CONTACT
media@pspride.org

8. Fashion Week El Paseo

Fashion Week El Paseo is the Coachella Valley’s premier fashion event, showcasing nationally recognized designers while supporting luxury retail, tourism, hospitality, and entertainment industries.

ESTIMATED ECONOMIC IMPACT
$10M annually

ANNUAL ATTENDANCE
15,000+ people

LOCATION
The Gardens on El Paseo | Palm Desert, California

TIMEFRAME
Held annually in March

PRODUCED BY
Palm Springs Life

9. Riverside County Fair & National Date Festival

The Riverside County Fair & National Date Festival is a long-standing annual event celebrating the agricultural history and cultural heritage of the eastern Coachella Valley. Hosted in Indio, the festival features concerts, carnival attractions, livestock exhibitions, educational programming, and community events that attract visitors from across Southern California.

ESTIMATED ECONOMIC IMPACT
$10M annually

ANNUAL ATTENDANCE
250,000+ people

LOCATION
Riverside County Fairgrounds | Indio, California

TIMEFRAME
Held annually in February

PRODUCED BY
Riverside County Fairgrounds

MEDIA CONTACT
info@datefest.org

10. Splash House

Splash House is a multi-venue music festival held across resort hotels in Palm Springs, featuring electronic music artists, poolside performances, and after-hours programming. The event attracts younger audiences and visitors from major metropolitan areas, contributing to tourism and hospitality activity during the summer season.

ESTIMATED ECONOMIC IMPACT
$8M annually

ANNUAL ATTENDANCE
10,000+ people

LOCATION
Various Resort Hotels | Palm Springs, California

TIMEFRAME
Held annually in June and August

PRODUCED BY
Splash House

MEDIA CONTACT
press@splashhouse.com